MilesWorth Homes

About..

At Milesworth we redefine luxury living by transforming ordinary spaces into extraordinary havens of sophistication and elegance. Established by a team of visionary designers and master craftsmen, we specialize in high-end refurbishments that blend timeless style with modern innovation. Our vision is to be the pinnacle of luxury refurbishment, setting new standards in quality, creativity, and customer satisfaction. We aim to create bespoke spaces that reflect the unique tastes and lifestyles of our discerning clients. Milesworth is committed to delivering unparalleled craftsmanship and attention to detail in every project we undertake. We believe that true luxury lies in the seamless integration of beauty, functionality, and sustainability. Our mission is to transform spaces into masterpieces that inspire and delight.

The Mission..

Milesworth was looking to refresh and bring its current logo up-to-date with a new logo concept that would be more bold, flexible, visually strong, high end and elegant. It also needed to mirror its values and to style the new concept with its current one in mind. Milesworth wanted a distinctive and sophisticated logo that reflects the luxury, craftsmanship, and innovation associated with them. The logo should appeal to their affluent clientele and convey commitment to quality and elegance.

Our Process..

We were immediately drawn to the letters ‘M’ and ‘W’ in the company name. We also wanted to keep the concept minimal and bold as this will give the logo a more luxurious feel. Based on the brief and after a few sketches, we refined a logo concept which focused on conveying luxury and sophistication while ensuring versatility across various mediums. This monogram conveys exclusivity and elegance by interlocking the ‘M’ and ‘W’ in a geometric form. We matched the typography using a refined sans serif font with a clean, modern font for its secondary wording to balance the geometric monogram. We used a primary palette of yellows to symbolise luxury and trust with secondary colours like charcoal grey and black to provide contrast and versatility.