DISCOVERY...

Step 1: A deep-dive where we will get to know everything about your business.

This is a deep-dive interview where we will get to know everything about your business - where you are, where you've been, and where you want to go. Your story is important. We will ask you a series of questions where we will get to know all about your customers, your competitors, your industry niche, and your long term goals for your business. 

Step 2: Research, refinement and development.

We will take some time to go through all the material that we've gathered in Step 1. We will do our own research and validate our findings. We will create a picture word map which will help us to narrow down key words and ideas. We will then get back to you with a brand strategy. This may include a unique mood-board with voice & tone, colour palette etc so you can see the art direction. 

Step 3: Designing the visual solution.

Once you're happy with the art direction, we will create a logo that will appeal to you and your audience. The final logo design can include brand guidelines, that will show logo variations, primary & secondary typeface and colour breakdown. We can also include a presentation and mock ups of your brand identity in use, pattern use, and iconography.