HycoPlus specialises in a wide range of essential products designed to meet the diverse needs of its customers. These include Toilet Rolls, Kitchen Towels, Facial Tissues, Napkins, women’s Sanitary Pads, and Nappies. Their mission is simple, to provide exceptional products that enhance everyday life. They understand the importance of comfort, hygiene, and reliability in everyone’s daily routine, which is why they are committed to delivering the highest standards in quality and performance.
The Mission..
Design a logo and branding for HycoPlus, a tissue manufacturer. The brand should convey softness, cleanliness, and premium quality, with a modern and approachable feel. Use a colour palette that captures hygiene, purity, and eco-friendliness. Incorporate rounded fonts and subtle imagery like flowing lines, a tissue icon, or a "+" to represent added value. Ensure the design feels clean, minimal, and versatile for packaging and promotional use.
Our Process..
The design is based on a geometric grid system, with even spacing and proportions for each character in "Hyco." This approach ensures harmony, balance, and precision in the typography. The letters have a rounded, soft, and bold look, which gives the brand a modern, approachable, soft and friendly vibe. The use of curves and straight edges balances clarity and friendliness, making it readable while also giving it character. The plus sign is cleverly integrated forming a letter H, this serves as both a functional part of the name and as a symbol for additional logos.