Meantime Communications

Meantime Communications, established in 2008, is a Public Relations and digital PR specialist focused on the global supply chain and logistics industry. Their core services include strategic public relations, media relations, thought leadership, brand development, and communication, all focused on positioning its clients as leaders and innovators in their fields. Its team of creatives includes experienced journalists and PR professionals. They are members of the Chartered Institute of Public Relations and a Climate Action Workforce. They believe in a sustainable business model – people, planet, profit.

Emma wanted some adjustment and corrections to the existing Meantime logo and branding. She wanted a better logo design which reflected their evolving brand identity, focusing on professionalism, reliability, sustainability and global influence. The updated logo should retain its original Greenwich navigating system core elements but incorporate a more modern and sleek style, ensuring it remains bold and impactful across digital and print mediums. Enhancements could include streamlining the typography, correcting the colour palette, and adding subtle graphical elements to symbolise movement or global connectivity. The logo must remain versatile and scalable for use across various platforms.

We first analysed the current logos weaknesses, which included unequal spacing between letters, decentralised elements, uneven character heights, and an unbalanced colour scheme. We simplified the design by removing unnecessary details, streamlining the layout for a more modern and cohesive look. The typography was edited so that it aligned and balanced together with the brand's identity, and the colour palette was corrected to create a more harmonious and professional feel. Additionally we added a subtle graphical elements to symbolise global connectivity. We ensured the logo was versatile and scalable, making it work effectively across different platforms and sizes, including both colour and mono versions. This redesign brought clarity, professionalism, and a fresh appeal to the logo. In addition with Meantimes updated brand identity we were able to create a character design.

Meantime Communications - Case Study