Twhn Design

The Logistics Podcast delivers news and analysis from the UK warehousing and supply chain sectors. Topics include technology, sustainability, people, and retail topics in logistics. Regular guest appearances and interviews allow the podcast to get insight from industry experts, including industry associations and big names in the industry.

To design a creative new logo that fits with its current brand strategy as well as being flexible, visually strong, and modern. Also to develop a set of brand guidelines that provides a comprehensive use of its colour palette, brand style, typography, tone of voice and mission statement.

After some detailed research we created a word map which helped us to draw inspiration from a box shape. A box shape from the containers used for the movement of goods and services. A box shape from a graphic equaliser icon, and a box shape used in analytics and charts. Using this shape together with a carefully chosen adjusted font we were able to design a bold, dynamic, unique and effective logo design & interesting pattern.

The Logistics Podcast - Case Study